Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an “industry-defying” drive-thru restaurant. It wasn’t an overstatement. On Thursday, Taco Bell revealed its “Defy” concept—a 3,000-square-foot, two-story model the company… Read More
Taco Bell Unveils its Most Innovative Restaurant
